Why would you need the star power of a Cardi B or Dua Lipa to help you crossover when you’ve already done so on a grand scale?įrom psychedelic cumbia to indie-pop, the striking thing about Un Verano Sin Ti beyond its sheer length is what a scenic route it takes in order to maintain a position of world domination. According to its author, it’s intended to work like a mixtape, to be played in the background while people enjoy themselves on the beach or by a pool (its title translates as A Summer Without You).Īs on El Último Tour Del Mundo, production is kept in-house – no credit for the kind of hit-making celebrity producers whose names turn up on every big pop album as a matter of course – and its guest stars are entirely drawn from the Latin American music world, including Colombian “psychedelic cumbia” duo Bomba Estéreo and LA-based indie band the Marías as well as a host of Puerto Rican rappers and singers.
Un Verano Sin Ti contains 23 tracks and goes on for the best part of an hour and a half. El Último Tour Del Mundo was the third album he released in 2020 (the first, YHLQMDLG was the highest charting all-Spanish language album in US history until he beat his own record). It’s the kind of success that lends itself to big statements.
It was recently announced he would play the lead role in a forthcoming Marvel film, about a wrestler called El Muerto whose mask gives him superhuman powers before that, he will star opposite Brad Pitt in an action movie called Bullet Train. In the US, he is huge on a historic scale: the first artist to top the Billboard charts with an entirely Spanish-language album, El Último Tour Del Mundo. Yet he could call himself the biggest pop star in the world: he was the most streamed artist on Spotify in both 20, racking up 17.4bn streams in two years. I f you Google Bad Bunny – AKA 28-year-old Puerto Rican Benito Ocasio – one of the suggestions the search engine throws up is the question: “Why is Bad Bunny so big?” It’s a pertinent query, particularly on this side of the Atlantic, where he remains a marginal figure with a solitary hit single, 2018’s Drake-assisted Mia.
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